In Mar 2005, blog sites were a relatively new thing, and Team Marketing Report staff wanted to give one a shot. Over the next several months, TMR’s staff posted numerous stories and other sports business thoughts as the “Team Marketing Blog.” We have saved all of them and re-posting each of those individually for your reading enjoyment. Please note that we have kept the original links and many may no longer work.
Below is the entry from May 19, 2005, from then Associate Editor Jon Greenberg…
Win City
The AHL Chicago Wolves have been more than successful at drumming up publicity in Chicago and beyond.
Some of their advertising has “accidentally” poked fun at their NHL neighbors, the Blackhawks, including their recent “guarantee” of playing this season and next.
But the Wolves should be applauded for their continual advertising presence in the city.
On the back page of today’s Movie section in the Chicago Tribune, the team ran a bright, full-page color ad focusing on its Western Conference final series with Manitoba.
The ad is a takeoff of the “Sin City” movie, with enforcer Kip Brennan standing over a cartoonish skyline of Chicago, underneath which is the tagline, “Chicago Wolves’ Win City.”
The credits include players’ and coaches’ names, as well as info on how to order playoff ticket packages.
The bottom of the ad has a straight ticket offer, which gives fans’ 35 percent off day-of-game pricing if you bring it to the ticket office.
The skyline can be seen on the Wolves’ Web site: http://www.chicagowolves.com/