TMR in the news

Coverage featuring Team Marketing Report Fan Cost Index® data, reporting and our staff experts… Updated Feb 14, 2022 Super...

Team Marketing Report – Jan 1991 (Vol 03, Issue 04)

Vol 03, Issue 04 (January 1991) In this issue... STAR IS BORN The Florida Citrus Sports Association persuades Memphis State University to move a home football game to Orlando for the initial Texaco Star Classic. SPONSOR PROFILE Subway Sandwich anticipates increased use of sports marketing to fuel its growth. The company's current sports marketing programs are profiled. INSIDE ISSUES Murray Sperber, author of Sports Inc. explains how money from...