Upper Deck Archives - Team Marketing Report

Team Marketing Report – Feb 2005 (Vol 17, Issue 05)

TMR Editorial Staff — Tue, 01 Feb 2005 18:00:05 +0000

Vol 17, Issue 05 (Feb 2005) Team Marketing Report is the only publication devoted to reporting innovative and successful ideas to increase revenues for sports marketers. In This Issue... Back to Basics Predators’ ad campaign leaves out shock factor. All Around Town Profile of 2005 AFL partnerships and activities. Goal-ossal MLS teams partner with state soccer associations. Pricepoints Sponsorship comparison from teams nationwide. Front Page Judo-chopping field research into usable information: Relay partners with Network Ninja For an event marketing company, keeping . . . To read the most recent two months of TMR Insider™ news and insights, simply register … Continued

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Team Marketing Report – Aug 1991 (Vol 03, Issue 11)

TMR Editorial Staff — Thu, 01 Aug 1991 17:00:10 +0000

Vol 03, Issue 11 (August 1991) In this issue... NETWORK WORKING Two brands use Network International's multi-arena packaging to gain trial/or their products. DIALING FOR SALES The Southwestern Conference installs a conference-wide 800 number that allows fans to access ticket offices of all SWC schools. GUEST COLUMN Marion Melcher Hanson of The Travelers Companies explains how corporations look to get value from sponsorship packages. BASEBALL AND BEETHOVEN The South Bend White Sox promote a concert at their park by the local symphony orchestra. &nbsp . . . To read the most recent two months of TMR Insider™ news and insights, … Continued

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Team Marketing Report – Jun 1991 (Vol 03, Issue 09)

TMR Editorial Staff — Sat, 01 Jun 1991 17:00:54 +0000

Vol 03, Issue 09 (June 1991) In this issue... TURKEY TROTS Mr. Turkey expands its sponsorship programs into minor league baseball. ADDED-VALUE MMI Sales arranges innovative merchandising program for two new sports advertisers. SPONSOR PROFILE Thrifty Car Rental has made a big drive into sports with its tide sponsorship of the Holiday Bowl plus other properties. STARS IN SEATTLE The Seattle Mariners boost concession sales with the addition of Newman’s Own Popcorn and Lemonade. SIGNS FOR SALE Michigan State adds new signage in three . . . To read the most recent two months of TMR Insider™ news and insights, … Continued

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Team Marketing Report – Apr 1991 (Vol 03, Issue 07)

TMR Editorial Staff — Mon, 01 Apr 1991 18:00:39 +0000

Vol 03, Issue 07 (April 1991) In this issue... IN-LIGHTS New scoreboard features and ideas are planned by baseball teams for the 1991 season. CLEANING UP Buffalo Bisons signs new sponsorship deals with Clorox and Dial. ADVERTISING AUDIT Kentucky Fried Chicken, MCI and Allstate were big advertisers on the first broadcast of a World League of American Football game on the USA Network. SPONSOR PROFILE Rogaine looks to promote growth for its sports sponsorship programs. GUEST COLUMN Pat Williams of the Orlando Magic and Orlando . . . To read the most recent two months of TMR Insider™ news and … Continued

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Team Marketing Report – Mar 1991 (Vol 03, Issue 06)

TMR Editorial Staff — Fri, 01 Mar 1991 18:00:54 +0000

Vol 03, Issue 06 (March 1991) In this issue... CUSTOM SERVICE Season ticket holders are treated right by the Golden State Warriors. ADVERTISING AUDIT A new feature in Team Marketing Report gives you leads for new advertiser and sponsor sales. SPONSOR PROFILE Phar-Mor is a fast growing chain of deep discount retail stores. The company’s sports marketing activities are profiled. GUEST COLUMN Dean Bonham of Bonham Communications tells how his company has arranged over $60 million in creative financing for building and improving sports facilities.

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Team Marketing Report – Jan 1991 (Vol 03, Issue 04)

TMR Editorial Staff — Tue, 01 Jan 1991 18:00:23 +0000

Vol 03, Issue 04 (January 1991) In this issue... STAR IS BORN The Florida Citrus Sports Association persuades Memphis State University to move a home football game to Orlando for the initial Texaco Star Classic. SPONSOR PROFILE Subway Sandwich anticipates increased use of sports marketing to fuel its growth. The company's current sports marketing programs are profiled. INSIDE ISSUES Murray Sperber, author of Sports Inc. explains how money from tv revenue and corporate sponsor ships has affected college sports. GUEST COLUMN Douglas Moss of the Madison Square . . . To read the most recent two months of TMR Insider™ … Continued

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Team Marketing Report – Dec 1990 (Vol 03, Issue 03)

TMR Editorial Staff — Sat, 01 Dec 1990 18:00:39 +0000

Vol 3, Issue 3 (December 1990) In this issue... SMALL CHANGES Cleveland Browns plan some fine-tuning for the one million circulation preseason guide the team publishes. NEW COMPANY ON DECK The Upper Deck Company is the new sponsor for Major League Baseball‘s “Heroes of baseball” game series. SPONSOR PROFILE Blockbuster Entertainment Corporation is the largest and fastest-growing national video rental chain. The company’s sports marketing activities are reviewed. THINKING GREEN Sports teams can do their part in raising the environmental consciousness of Americans. The . . . To read the most recent two months of TMR Insider™ news and insights, … Continued

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