University of Iowa Archives - Team Marketing Report

Team Marketing Report – May 1991 (Vol 03, Issue 08)

TMR Editorial Staff — Wed, 01 May 1991 17:00:40 +0000

This issue includes the very first Fan Cost Index® report. View the 1991 MLB Fan Cost Index® here (MVP membership required). Vol 3, Issue 08 (May 1991) In this issue... HIGH RATES A strategic approach to season ticket renewals helps the Kansas City Chiefs earn high rates. ADVERTISING AUDIT Advertisers during a recent St. Louis Blues game are detailed. SPONSOR PROFILE

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Team Marketing Report – Oct 1990 (Vol 03, Issue 01)

TMR Editorial Staff — Mon, 01 Oct 1990 17:00:25 +0000

Vol 3, Issue 1 (October 1990) In This Issue... COVERING ALL ANGLES The Baltimore Orioles have gone to great extents to maximize the visibility of signage in their new stadium. BIG LEAGUE FUNDRAISER The Tucson Toros help raise $40,000 for local little league baseball teams. SPONSOR PROFILE Huffy Sports, the leading seller of basketball backboards, is profiled. NFL SPONSORS A roster of sponsors of the NFL and individual clubs. Team Marketing Report is the only publication devoted to reporting innovative and successful ideas to increase . . . To read the most recent two months of TMR Insider™ news … Continued

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Team Marketing Report – Aug 1990 (Vol 02, Issue 11)

TMR Editorial Staff — Wed, 01 Aug 1990 17:00:05 +0000

Vol 2, Issue 11 (August 1990) In this issue... HITTING THE BOOKS The Toronto Blue Jays and Nabisco develop an educational book for children that will be used as a premium item for a Blue Jays’ game this month. EXPANDING CREDIT Citibank and NFL Properties expand the league’s affinity card program to include a sweepstake based on points scored by teams. SPONSOR PROFILE Olive Garden Italian Restaurants is using sports sponsorships to reach new customers. ITS MILLER TIME Kevin Wulff, Miller Brewing Company's Manager of Sports . . . To read the most recent two months of TMR Insider™ news … Continued

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Team Marketing Report – Mar 1990 (Vol 02, Issue 06)

TMR Editorial Staff — Thu, 01 Mar 1990 18:00:36 +0000

Vol 2, Issue 6 (Mar 1990) In This Issue... BIG DEAL! Peter Pan peanut butter signs one of the largest sponsorship deals ever for minor league baseball. TOP DRAW Fresno State has a full schedule of promotions to help it maintain its spot as the NCAA leader in baseball attendance. INSIDE ISSUES Teams offer solutions to the problem of weak attendance early in the season. SPONSOR PROFILE Taco Bell, with an increased advertising budget, looks for high-impact events. SENIOR FANS Florida State fills cheering section . . . To read the most recent two months of TMR Insider™ news and … Continued

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Team Marketing Report – Oct 1989 (Vol 02, Issue 01)

TMR Editorial Staff — Sun, 01 Oct 1989 17:00:29 +0000

Vol 2, Issue 1 (Oct 1989) In This Issue... BANNER DAY The University of Iowa uses banners, other elements to celebrate 100 years of Hawkeyes football. LATE RALLY The Milwaukee Brewers offer a ticket package to appeal to bandwagon jumpers. SPONSOR PROFILE Fuji Photo Film sheds some light on its sports sponsorship activities. GUEST COLUMN Los Angeles Kings’ Director of Promotions Mike Gilbert says selling hockey in LA. isn’t as easy as it might seem. Team Marketing Report is the only publication devoted to reporting . . . To read the most recent two months of TMR Insider™ news … Continued

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Team Marketing Report – Dec 1988 (Vol 01, Issue 03)

TMR Editorial Staff — Thu, 01 Dec 1988 14:00:50 +0000

In This Issue... GIANTS MAKE A SAVE San Francisco Giants help fans learn CPR PICTURE PERFECT Army’s camera give-away is a winner EXCLUSIVE RESEARCH When do fans decide to attend games? TMR’s exclusive research gives you the answers GUEST COLUMN Everett Giants' GM Mark Pajak tells his team’s strategy for season ticket sales DOLPHINS MANIA Promotion with the Miami Dolphins brings fans to grocery stores CREATURE FEATURE “Bleacher Creatures” attracts students at Wisconsin Front Page Hawkeye Fever generates funds for . . . To read the most recent two months of TMR Insider™ news and insights, simply register for FREE … Continued

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