Plateauing gate revenues? Sponsorships to the rescue!
A few months ago I jotted some notes down about why gate revenues were declining at sporting events across...
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TMR Insider
TMR Q&A: Seat Club founder Cole Rubin on eliminating massive ticket fee markups
If you ask most fans, especially those with families, they will probably say the biggest hindrance to going to...
The (Variable) Price of Being a Lions Fan
On the field, the Detroit Lions have been wildly unpredictable the last few years. From mind-numbing personal fouls to...
Team Marketing Report – Sep 2006 (Vol 18, Issue 12)
This issue includes the 2006 NFL Fan Cost Index. MVP members can view that FCI here. Vol 18, Issue...
Team Marketing Report – Oct 1990 (Vol 03, Issue 01)
Vol 3, Issue 1 (October 1990) In This Issue... COVERING ALL ANGLES The Baltimore Orioles have gone to great...
Team Marketing Report – Mar 1989 (Vol 01, Issue 06)
Vol 01, Issue 06 (March 1989) In this issue... HOT ICE IN INDY The Indianapolis lee work to change the image of hockey in Indianapolis. ON TARGET A targeted marketing plan helps the University of Richmond almost double basketball attendance. EXCLUSIVE RESEARCH TMR's exclusive nationwide research tells what consumers think is the most effective promotion for a sports team. GUEST COLUMN How can research improve the marketing of your...
Team Marketing Report – Feb 1989 (Vol 01, Issue 05)
Vol 1, Issue 5 (Feb 1989) In This Issue... NEW TWIST University of Georgia does a 360º turn on...