TMR Q&A: USAA Celebrates “America’s Game” and Corporate Centennial Together
This weekend, the Army-Navy game returns to Philadelphia, Pa., its traditional home, before commencing a tour of rotating East...
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TMR Insider
World Cup Punctuates Beautiful Game’s Banner Year in Business
Across North America, the World Cup put an exclamation point on soccer’s big year in business, pleasing its passionate...
TMR Q&A: As Army-Navy Dawns, USAA Adapts and Grows as a Brand
This weekend the eyes of the sports world will descend upon Met Life Stadium in New Jersey, as the...
Not All Sponsorship Is Fair in COVID and 2020
2020 has been a year. It’s not hyperbole to say 2020 has been one of the most unimaginably difficult...
TMR Q&A: Eric Engquist, USAA, on Army-Navy Game
Best Practice: Why USAA Doubles Down On Army-Navy It would seem like preaching to the choir, having one of...
Report From: Chicago Bears Training Camp
“Illinois. Are You Up For Amazing?” You'll see and hear that phrase all over Bear-bonnais, err, Bourbonnais, Ill., this summer as the Chicago Bears take over the facilities at Olivet Nazarene University (ONU) for the team's training camp that runs July 27 through August 10. ONU is about 60 miles southwest of Soldier Field and about 100 miles south of the Bears' offices and training facilities at Halas Hall...
Team Marketing Report – Oct 2004 (Vol 17, Issue 01)
This issue includes the 2004 NHL Fan Cost Index. MVP members can view that complete FCI here. Vol 17,...
Team Marketing Report – Apr 1995 (Vol 07, Issue 07)
This issue includes the 1995 MLB Fan Cost Index. View that FCI here. Chicago Cubs and concessionaire work to...