Outside Influence: Five Factors Impacting Sponsorship
Sponsorship professionals spend significant time examining what we, as a field, are doing correctly and incorrectly with the goal...
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TMR Insider
ROSTER MOVES (Apr 2021)
Apr 2021 staff moves and sports business industry news in one spot — updated as they happen, so make...
Team Marketing Report – Jul 1991 (Vol 03, Issue 10)
Vol 03, Issue 10 (July 1991) In this issue... DOLPHINS SPLASH Miami Dolphins team with Winn-Dixie grocery stores and...
Team Marketing Report – Apr 1991 (Vol 03, Issue 07)
Vol 03, Issue 07 (April 1991) In this issue... IN-LIGHTS New scoreboard features and ideas are planned by baseball...
Team Marketing Report – Feb 1990 (Vol 02, Issue 05)
Vol 02, Issue 05 (Feb 1990) In this issue... KIDS CORNER The St. Louis Cardinals offer children's portions of...
Team Marketing Report – Sep 1989 (Vol 01, Issue 12)
Vol 1, Issue 12 (Sep 1989) In This Issue... NEW TWIST The California Angels get good results from adding new twists to two favorite promotions EXCLUSIVE RESEARCH Does sponsorship of a sports team improve consumers’ opinions of the sponsor? TMRs exclusive research provides the answers GUEST COLUMN Trade-out arrangements can stretch your marketing budget. Two members of Stanford University’s athletic department explain their school’s approach to trade-outs SPONSOR PROFILE...
Team Marketing Report – Aug 1989 (Vol 01, Issue 11)
Vol 1, Issue 11 (Aug 1989) In This Issue... EXPANSION PLANS With an expanded number of teams the CBA...