Team Marketing Report – Dec 1989 (Vol 02, Issue 03)

Vol 2, Issue 3 (Dec 1989) In This Issue... PRIMETIME San Diego Chargers increase exposure and profits by producing two television shows in-house. SCHOOL POOL A swimming pool and sand beach help attract fans to Kansas Jayhawks’ football games. SPONSOR PROFILE Campbell Soup Co.’s sport sponsorship activities are profiled. GUEST COLUMN John Hays of the California Angels discusses how the Angels keep sponsors happy. SURE SHOT Baylor University creates...