Team Marketing Report – Aug 1989 (Vol 01, Issue 11)

Vol 1, Issue 11 (Aug 1989) In This Issue... EXPANSION PLANS With an expanded number of teams the CBA looks to attract new sponsors SPONSOR PROFILE The sports sponsorship activities of Jiffy Lube, lnc. are examined GUEST COLUMN Mitch Wheeler of the Kansas City Chiefs explains how the Chiefs give “legs” to their advertising ON A ROLL Brunswick Recreation Centers and NFL Properties team up for a successful bowling...