New Jersey Nets Archives - Team Marketing Report

Team Marketing Report – Sep 2006 (Vol 18, Issue 12)

TMR Editorial Staff — Fri, 01 Sep 2006 17:00:08 +0000

This issue includes the 2006 NFL Fan Cost Index. MVP members can view that FCI here. Vol 18, Issue 12 (Sep 2006) Team Marketing Report is the only publication devoted to reporting innovative and successful ideas to increase revenues for sports marketers. In This Issue... TIMES FOR A CHANGE Devil Rays bring on local newspaper for Web sponsor. ROLLING Carolina gets fans moving with travel sponsor . . . To read the most recent two months of TMR Insider™ news and insights, simply register for FREE Rookie membership. Rookies can view select TMR Insider™ content as well as our most … Continued

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Team Marketing Blog: Apr 15, 2005

Jon Greenberg — Fri, 15 Apr 2005 18:32:14 +0000

In Mar 2005, blog sites were a relatively new thing, and Team Marketing Report staff wanted to give one a shot. Over the next several months, TMR’s associate editor at the time, Jon Greenberg, posted numerous stories and other sports business thoughts as the “Team Marketing Blog.” We have saved all of them and re-posting each of those individually for your reading enjoyment. Please note that many links no longer work. Below is the entry from Apr 15, 2005… Inside the Ownership files: New York Football Giants TMR’s 2004 Inside the Ownership of Pro Football is currently available in PDF … Continued

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Team Marketing Report – Dec 1990 (Vol 03, Issue 03)

TMR Editorial Staff — Sat, 01 Dec 1990 18:00:39 +0000

Vol 3, Issue 3 (December 1990) In this issue... SMALL CHANGES Cleveland Browns plan some fine-tuning for the one million circulation preseason guide the team publishes. NEW COMPANY ON DECK The Upper Deck Company is the new sponsor for Major League Baseball‘s “Heroes of baseball” game series. SPONSOR PROFILE Blockbuster Entertainment Corporation is the largest and fastest-growing national video rental chain. The company’s sports marketing activities are reviewed. THINKING GREEN Sports teams can do their part in raising the environmental consciousness of Americans. The . . . To read the most recent two months of TMR Insider™ news and insights, … Continued

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Team Marketing Report – Nov 1990 (Vol 03, Issue 02)

TMR Editorial Staff — Thu, 01 Nov 1990 18:00:42 +0000

Vol 03, Issue 02 (November 1990) In this issue... BRAVES POP A WINNER Sponsorship deal with the Atlanta Braves helps Pop Secret popcorn gain 15 share points and become top brand in the market. HIDE AND SEEK SUNY - Binghamton gels one week of publicity and increased ticket sales from a community-wide search/or a "stolen" basketball. SPONSOR PROFILE Target is an expanding chain of discount stores and an expanding sponsor of sports. Target's sports sponsorship involvement is examined. FINAL SHOTS Quick news. Easy ideas. A new . . . To read the most recent two months of TMR Insider™ news … Continued

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Team Marketing Report – Apr 1990 (Vol 02, Issue 07)

TMR Editorial Staff — Sun, 01 Apr 1990 17:00:36 +0000

Vol 2, Issue 7 (April 1990) In this issue... HOT STUFF Promotion marketing executives offer their thoughts on hot new promotion items for 1990. SMART INVESTMENT The LaCrosse Catbirds make an investment in a precious commodity - its season ticket holders. COMPANY PROFILE Federal Express manages local promotions through four regional offices. GUEST COLUMN Steve McKelvey of Major League Baseball explains how MLB has created equity for its sponsors. CLOSE CALLS MCI Telecommunications and Kellogg Co. are close to signing $5 million deals to become Official Sponsors . . . To read the most recent two months of TMR Insider™ … Continued

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Team Marketing Report – May 1989 (Vol 01, Issue 08)

TMR Editorial Staff — Mon, 01 May 1989 17:00:51 +0000

Vol 1, Issue 8 (May 1989) In This Issue... WILL IT WORK FOR WOMEN? New Jersey Nets hold seminar to teach working women about basketball. SPONSOR PROFILE Pizza Hut explains its sports sponsorship process in a new feature in TMR. EXCLUSIVE RESEARCH Who joins the average American when he or she attends a sporting event? TMR’s exclusive research provides the answers. GUEST COLUMN The CBA’s Bob King explains how the league has marketed itself to success. JAMS AND JABS The Rockford Lightning draw fans . . . To read the most recent two months of TMR Insider™ news and insights, … Continued

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