TMR Q&A: nVenue CEO Kelly Pracht Talks “Fan Intelligence”
Texas-based nVenue is a sports betting platform that uses machine learning and artificial intelligence (AI) to generate in-game predictive...
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TMR Insider
Team Marketing Ruminations—2023 NFL FCI now available!
Sportsbiz news, notes and nuggets from TMR’s Publisher Hello Fancentric Friends: Hoping that your holidays are off to a...
TMR Q&A: Jim Van Stone, Monumental Sports & Entertainment’s President & CCO, Brings Us Up To Speed on MSE
As we flip the calendar past baseball and into the winter months, no ownership group has been more active...
Team Marketing Ruminations—NBA FCI up-to-date
Tidbits, Thoughts & Tips around sports business… News, notes and nuggets from our Publisher Hello Fancentric Friends: It’s another...
New Category? Athleisure Commandeering Coach Couture
It used to be, wayyyy back in 2020 before the pandemic and “bubbles” and “wubbles,” that coaches, none more...
ROSTER MOVES (Nov 2021)
Nov 2021 staff moves and sports business industry news in one spot — updated as they happen, so make sure you check back regularly. Nov 1, 2021 The National Independent Soccer Association (NISA) announces a partnership with UK-based Betting.Bet, an online resource for sports fans looking to gamble responsibly. The partnership gives fans of NISA and NISA Nation exclusive digital and social content and unique promotions and rewards. The Betting.Bet...
Could frictionless create big-time friction for sports venues on fans’ return?
What is going on? First, the simple, courteous act of wearing a protective mask in public managed to polarize...
ROSTER MOVES (Apr 2021)
Apr 2021 staff moves and sports business industry news in one spot — updated as they happen, so make...
ROSTER MOVES (Mar 2021)
Mar 2021 staff moves and sports business industry news in one spot — updated as they happen, so make...
To brand PPE, or not brand PPE—That is the question
The healthcare category tied closely to sports marketing is not a new idea. For decades, brands have tied themselves...