NAIA Archives - Team Marketing Report https://teammarketing.com/tag/naia/ Actionable, measurable fan-centric sports business insights Tue, 31 Aug 2021 15:52:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 Team Marketing Report – Jan 1991 (Vol 03, Issue 04) https://teammarketing.com/team-marketing-report-%e2%80%93-jan-1991-vol-03-issue-04/ https://teammarketing.com/team-marketing-report-%e2%80%93-jan-1991-vol-03-issue-04/#respond Tue, 01 Jan 1991 18:00:23 +0000 https://teammarketing.com/team-marketing-report-%e2%80%93-jan-1991-vol-03-issue-04 Vol 03, Issue 04 (January 1991) In this issue... STAR IS BORN The Florida Citrus Sports Association persuades Memphis State University to move a home football game to Orlando for the initial Texaco Star Classic. SPONSOR PROFILE Subway Sandwich anticipates increased use of sports marketing to fuel its growth. The company's current sports marketing programs are profiled. INSIDE ISSUES Murray Sperber, author of Sports Inc. explains how money from tv revenue and corporate sponsor­ ships has affected college sports. GUEST COLUMN Douglas Moss of the Madison Square . . . To read the most recent two months of TMR Insider™ … Continued

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]]> https://teammarketing.com/team-marketing-report-%e2%80%93-jan-1991-vol-03-issue-04/feed/ 0 Team Marketing Report – Dec 1989 (Vol 02, Issue 03) https://teammarketing.com/team-marketing-report-%e2%80%93-dec-1989-vol-02-issue-03/ https://teammarketing.com/team-marketing-report-%e2%80%93-dec-1989-vol-02-issue-03/#respond Fri, 01 Dec 1989 18:00:27 +0000 https://teammarketing.com/team-marketing-report-%e2%80%93-dec-1989-vol-02-issue-03 Vol 2, Issue 3 (Dec 1989) In This Issue... PRIMETIME San Diego Chargers increase exposure and profits by producing two television shows in-house. SCHOOL POOL A swimming pool and sand beach help attract fans to Kansas Jayhawks’ football games. SPONSOR PROFILE Campbell Soup Co.’s sport sponsorship activities are profiled. GUEST COLUMN John Hays of the California Angels discusses how the Angels keep sponsors happy. SURE SHOT Baylor University creates contests to sell tickets to its basketball tournament.   Team Marketing Report is the . . . To read the most recent two months of TMR Insider™ news and insights, simply … Continued

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