Molson Archives - Team Marketing Report https://teammarketing.com/tag/molson/ Actionable, measurable fan-centric sports business insights Tue, 31 Aug 2021 15:52:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 Team Marketing Report – Jan 1991 (Vol 03, Issue 04) https://teammarketing.com/team-marketing-report-%e2%80%93-jan-1991-vol-03-issue-04/ https://teammarketing.com/team-marketing-report-%e2%80%93-jan-1991-vol-03-issue-04/#respond Tue, 01 Jan 1991 18:00:23 +0000 https://teammarketing.com/team-marketing-report-%e2%80%93-jan-1991-vol-03-issue-04 Vol 03, Issue 04 (January 1991) In this issue... STAR IS BORN The Florida Citrus Sports Association persuades Memphis State University to move a home football game to Orlando for the initial Texaco Star Classic. SPONSOR PROFILE Subway Sandwich anticipates increased use of sports marketing to fuel its growth. The company's current sports marketing programs are profiled. INSIDE ISSUES Murray Sperber, author of Sports Inc. explains how money from tv revenue and corporate sponsor­ ships has affected college sports. GUEST COLUMN Douglas Moss of the Madison Square . . . To read the most recent two months of TMR Insider™ … Continued

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