media tie-ins Archives - Team Marketing Report https://teammarketing.com/tag/media-tie-ins/ Actionable, measurable fan-centric sports business insights Wed, 03 Jan 2024 17:11:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 TMR Q&A: Hydrow CMO Diana Cino on capitalizing on new film from George Clooney, “The Boys In The Boat” https://teammarketing.com/tmr-qa-hydrow-cmo-diana-cino-on-capitalizing-on-new-film-from-george-clooney-%e2%80%9cthe-boys-in-the-boat%e2%80%9d/ https://teammarketing.com/tmr-qa-hydrow-cmo-diana-cino-on-capitalizing-on-new-film-from-george-clooney-%e2%80%9cthe-boys-in-the-boat%e2%80%9d/#respond Tue, 19 Dec 2023 15:29:06 +0000 https://teammarketing.com/tmr-qa-hydrow-cmo-diana-cino-on-capitalizing-on-new-film-from-george-clooney-%e2%80%9cthe-boys-in-the-boat%e2%80%9d We all love a great sports drama, especially when it involves a real-life narrative that we may have known about, but only vaguely. Case in point is coming a week from today on Christmas Day, when “The Boys In The Boat,” the true story of the 1936 Olympic rowing team from the University of Washington that went on to win gold at the 1936 Berlin Olympics, hits the big screen, directed by George Clooney. For those who don’t know, the film is based on the bestseller by Daniel James Brown and stars Callum Murray, Joel Edgerton and Peter Guinness as … Continued

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