ROSTER MOVES (Dec 2019)

Keeping track of Dec 2019 staff moves and industry news for you all in one spot. Heads up that...

The Royals Treatment

In 1985, box seats for the "I-70 Showdown" World Series at Royals Stadium cost $40. Plaza reserved seats cost...

Team Marketing Report – Sep 1989 (Vol 01, Issue 12)

Vol 1, Issue 12 (Sep 1989) In This Issue... NEW TWIST The California Angels get good results from adding new twists to two favorite promotions EXCLUSIVE RESEARCH Does sponsorship of a sports team improve consumers’ opinions of the sponsor? TMRs exclusive research provides the answers GUEST COLUMN Trade-out arrangements can stretch your marketing budget. Two members of Stanford University’s athletic department explain their school’s approach to trade-outs SPONSOR PROFILE...