Leidos Archives - Team Marketing Report https://teammarketing.com/tag/leidos/ Actionable, measurable fan-centric sports business insights Wed, 07 Apr 2021 15:47:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 To brand PPE, or not brand PPE—That is the question https://teammarketing.com/to-brand-ppe-or-not-brand-ppe%e2%80%94that-is-the-question/ https://teammarketing.com/to-brand-ppe-or-not-brand-ppe%e2%80%94that-is-the-question/#respond Mon, 15 Feb 2021 13:00:30 +0000 https://teammarketing.com/to-brand-ppe-or-not-brand-ppe%e2%80%94that-is-the-question The healthcare category tied closely to sports marketing is not a new idea. For decades, brands have tied themselves to the biggest and brightest names and teams in sports as a way to boost sales and awareness. In the last decade or so, we have seen a rush of hospitals and health organizations align themselves as “official” partners. And it’s impossible to avoid big pharma as they flood our devices and screens with sponsorships, especially those targeted at a slightly older male demo sitting around enjoying their favorite (sports) action. With the onset of the COVID-19 pandemic a year ago, … Continued

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