General Mills Archives - Team Marketing Report

Team Marketing Report – Aug 1991 (Vol 03, Issue 11)

TMR Editorial Staff — Thu, 01 Aug 1991 17:00:10 +0000

Vol 03, Issue 11 (August 1991) In this issue... NETWORK WORKING Two brands use Network International's multi-arena packaging to gain trial/or their products. DIALING FOR SALES The Southwestern Conference installs a conference-wide 800 number that allows fans to access ticket offices of all SWC schools. GUEST COLUMN Marion Melcher Hanson of The Travelers Companies explains how corporations look to get value from sponsorship packages. BASEBALL AND BEETHOVEN The South Bend White Sox promote a concert at their park by the local symphony orchestra. &nbsp . . . To read the most recent two months of TMR Insider™ news and insights, … Continued

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Team Marketing Report – Apr 1991 (Vol 03, Issue 07)

TMR Editorial Staff — Mon, 01 Apr 1991 18:00:39 +0000

Vol 03, Issue 07 (April 1991) In this issue... IN-LIGHTS New scoreboard features and ideas are planned by baseball teams for the 1991 season. CLEANING UP Buffalo Bisons signs new sponsorship deals with Clorox and Dial. ADVERTISING AUDIT Kentucky Fried Chicken, MCI and Allstate were big advertisers on the first broadcast of a World League of American Football game on the USA Network. SPONSOR PROFILE Rogaine looks to promote growth for its sports sponsorship programs. GUEST COLUMN Pat Williams of the Orlando Magic and Orlando . . . To read the most recent two months of TMR Insider™ news and … Continued

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Team Marketing Report – Nov 1990 (Vol 03, Issue 02)

TMR Editorial Staff — Thu, 01 Nov 1990 18:00:42 +0000

Vol 03, Issue 02 (November 1990) In this issue... BRAVES POP A WINNER Sponsorship deal with the Atlanta Braves helps Pop Secret popcorn gain 15 share points and become top brand in the market. HIDE AND SEEK SUNY - Binghamton gels one week of publicity and increased ticket sales from a community-wide search/or a "stolen" basketball. SPONSOR PROFILE Target is an expanding chain of discount stores and an expanding sponsor of sports. Target's sports sponsorship involvement is examined. FINAL SHOTS Quick news. Easy ideas. A new . . . To read the most recent two months of TMR Insider™ news … Continued

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Team Marketing Report – Aug 1990 (Vol 02, Issue 11)

TMR Editorial Staff — Wed, 01 Aug 1990 17:00:05 +0000

Vol 2, Issue 11 (August 1990) In this issue... HITTING THE BOOKS The Toronto Blue Jays and Nabisco develop an educational book for children that will be used as a premium item for a Blue Jays’ game this month. EXPANDING CREDIT Citibank and NFL Properties expand the league’s affinity card program to include a sweepstake based on points scored by teams. SPONSOR PROFILE Olive Garden Italian Restaurants is using sports sponsorships to reach new customers. ITS MILLER TIME Kevin Wulff, Miller Brewing Company's Manager of Sports . . . To read the most recent two months of TMR Insider™ news … Continued

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Team Marketing Report – Jul 1990 (Vol 02, Issue 10)

TMR Editorial Staff — Sun, 01 Jul 1990 17:00:47 +0000

Vol 02, Issue 10 (Jul 1990) In This Issue... COURTING KIDS Sports Illustrated for Kids sponsors giveaways of its popular magazine with several baseball teams. BISON BABIES The Buffalo Bisons greet new mothers and their children with baseball items for babies. INSIDE ISSUES The Hispanic marketing is growing fast. What are sports teams doing to market to this audience? TMR’s Inside Issues gives you the answers. MAGIC BUS The Indianapolis Ice ride a wave of exposure from a well-traveled transit bus that carries the team‘s . . . To read the most recent two months of TMR Insider™ news and … Continued

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Team Marketing Report – Feb 1990 (Vol 02, Issue 05)

TMR Editorial Staff — Thu, 01 Feb 1990 18:00:13 +0000

Vol 02, Issue 05 (Feb 1990) In this issue... KIDS CORNER The St. Louis Cardinals offer children's portions of concession food items at the Cardinals Kids’ Corner in Busch Stadium. SPONSOR PROFILE Discover Card looks to create visibility and awareness through its sports and even1 marketing sponsorships. GUEST COLUMN The University of Missouri’s Joe Castiglione describes how his school became involved in television production. THE SELLIN’ IRISH The University of Notre Dame makes its first move in corporate sponsorship. Team Marketing Report is the . . . To read the most recent two months of TMR Insider™ news and … Continued

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Team Marketing Report – Sep 1989 (Vol 01, Issue 12)

TMR Editorial Staff — Fri, 01 Sep 1989 17:00:24 +0000

Vol 1, Issue 12 (Sep 1989) In This Issue... NEW TWIST The California Angels get good results from adding new twists to two favorite promotions EXCLUSIVE RESEARCH Does sponsorship of a sports team improve consumers’ opinions of the sponsor? TMRs exclusive research provides the answers GUEST COLUMN Trade-out arrangements can stretch your marketing budget. Two members of Stanford University’s athletic department explain their school’s approach to trade-outs SPONSOR PROFILE Hardee’s sports sponsorship activities are featured in this month's profile Team . . . To read the most recent two months of TMR Insider™ news and insights, simply register for … Continued

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