World Cup Punctuates Beautiful Game’s Banner Year in Business
Across North America, the World Cup put an exclamation point on soccer’s big year in business, pleasing its passionate...
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TMR Insider
TMR Q&A: Eli Velazquez from NBCUniversal Telemundo Enterprises on Growing Fútbol Americano’s Latino Fan Base
With projections of 53 million Latino NFL fans in the U.S. by 2050, we asked Eli Velazquez, EVP, Sports,...
Outside Influence: Five Factors Impacting Sponsorship
Sponsorship professionals spend significant time examining what we, as a field, are doing correctly and incorrectly with the goal...