TMR Q&A: nVenue CEO Kelly Pracht Talks “Fan Intelligence”
Texas-based nVenue is a sports betting platform that uses machine learning and artificial intelligence (AI) to generate in-game predictive...
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TMR Q&A: Future Fans Co-Founders Mike Schroder & Michael Gold Talk Creating Next Generation of Fans
Co-founded by Mike Schroder and Michael Gold in 2022, Columbus, Ohio-based Future Fans is certainly a fancentric endeavor. All...
Looking at NFL Team Social Media Leaders & Laggards
Team Marketing Report compiled and compared each NFL team’s social media followers for the first half of the season...
TMR Q&A: As Army-Navy Dawns, USAA Adapts and Grows as a Brand
This weekend the eyes of the sports world will descend upon Met Life Stadium in New Jersey, as the...
Team Marketing Ruminations–NBA FCI & More
Tidbits, Thoughts & Tips around sports business… News, notes and nuggets from our Publisher for mid-Oct, 2020 2019-20 NBA...
Team Marketing Ruminations
Tidbits, Thoughts & Tips around sports business… News, notes and nuggets from our Publisher for Aug 15-21 Road Trip! When TMR’s intrepid analyst Jack McCoy asked for time off last week, I figured he just needed a break from wrapping up the last of his NFL Fan Cost Index work. When he told me it was to help a family member move into a new place, I knew he...
Spitting Distance
Baseball in Northern Michigan is happening. Better yet, ballparks there are allowing fans to attend. Best of all, my...
MLB Teams Find Success Cutting Out Fans
Fans and team charities benefit from a new take on cardboard cutouts With the return of Major League Baseball...
SportsCannaBiz: The Role of Brands
For the purposes of our SportsCannaBiz articles, we will use cannabis and marijuana interchangeably. These are products that are...
SportsCannaBiz: Team Trailblazers
For the purposes of our SportsCannaBiz articles, we will use cannabis and marijuana interchangeably. These are products that are...