Team Marketing Report – May 1990 (Vol 02, Issue 08)

Vol 02, Issue 08 (May 1990) In this issue... CENTER STAGE Fans are the focus of the Philadelphia Phillies season-long Year of the fan promotion. COMPANY PROFILE Hertz Corporation reaches car renters with sponsorship of sports events appealing to business and vacation travelers. INSIDE ISSUES Many sports teams are turning to advertising agencies for assistance in polishing their images and selling tickets. SOFT SELL The University of Akron sells...