Team Marketing Report – May 1991 (Vol 03, Issue 08)
This issue includes the very first Fan Cost Index® report. View the 1991 MLB Fan Cost Index® here (MVP...
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TMR Insider
KING JAME$: LeBron’s Impact on Ticket Prices
For the 2002-03 NBA season, the average non-premium season ticket to a very non-premium Cleveland Cavaliers team was $38.52,...
Team Marketing Report – Dec 1990 (Vol 03, Issue 03)
Vol 3, Issue 3 (December 1990) In this issue... SMALL CHANGES Cleveland Browns plan some fine-tuning for the one...
Team Marketing Report – Oct 1990 (Vol 03, Issue 01)
Vol 3, Issue 1 (October 1990) In This Issue... COVERING ALL ANGLES The Baltimore Orioles have gone to great...
Team Marketing Report – May 1990 (Vol 02, Issue 08)
Vol 02, Issue 08 (May 1990) In this issue... CENTER STAGE Fans are the focus of the Philadelphia Phillies...
Team Marketing Report – Jan 1990 (Vol 02, Issue 04)
Vol 2, Issue 4 (January 1990) In This Issue... SCHOOL DAYS The Houston Astros marketing staff will teach a sports marketing class at a local school next year. HIGH TECH Boston College uses a high-tech approach to help increase attendance at a recent hockey game. INSIDE ISSUES A new feature in Team Marketing Report. This month’s section focuses on the pros and cons of handling television and radio sales...