Fear and Loathing at Fan Fest

In the last two weeks, I went to the winter fan festivals for both Chicago baseball teams. I know,...

Gifts That Keep On Giving

It’s the first day, almost second night, of Hanukkah and all I want is a President Abe Lincoln Christmas...

The Royals Treatment

In 1985, box seats for the "I-70 Showdown" World Series at Royals Stadium cost $40. Plaza reserved seats cost...

Team Marketing Report – Jan 2005 (Vol 17, Issue 04)

Vol 17, Issue 4 (Jan 2005) Team Marketing Report is the only publication devoted to reporting innovative and successful ideas to increase revenues for sports marketers. In This Issue... HOT SEAT NFL puts premium seating close to the action. FANTASTIC Chiefs’ special event a benefit to sponsors. GRID-LOCK Broncos use Net to capture fans’ interest. DATA ENTRY How teams’ e-mail databases have changed. Front Page Streaming revenue: Heat use...