Information

Organized in 1985, Performance Research provides leading edge quantitative and qualitative evaluation for corporate sponsors of sports, special events and the arts. Custom studies include on-site event surveys, telephone interviews and in-depth focus groups that measure the marketing impact of sponsorship from the consumer perspective. Performance Research provides unbiased interpretation and thorough analysis. With this information, clients are better equipped to select future sponsorship commitments, increase the impact of current marketing programs, cost justify sponsorships and negotiate contract renewals . . .

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  • Dive into our 5,000+ SportSponsor FactBook™ profiles that contain contact information for 15,000+ decision makers;
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