Plateauing gate revenues? Sponsorships to the rescue!

A few months ago I jotted some notes down about why gate revenues were declining at sporting events across the U.S.

The conclusion is simple: anyone can have the "best seat in the house" by watching a game from the comfort of their home.

And it's not just one game. Thanks to streaming and league passes, anyone can watch multiple games from a variety of sports at the same time.

You can basically have the . . .

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Mike Murphy is co-founder and CEO of Prime Sponsor, an e-commerce platform designed to allow brands to access sports sponsorship opportunities.