Before COVID-19 inflicted the Great Sport Hiatus upon us all, Team Marketing Report was tracking PBR's (Professional Bull Riders) 2020 schedule closely, impressed by their ongoing fancentric social media work.
One-third of the way into 27-event Unleash the Beast schedule, PBR was enjoying another strong campaign. Attendance was up 8 percent year-over-year. All social media accounts were experiencing strong gains in followers and engagement with TikTok's 5X year-over-year (YOY) growth leading the way.
Then everything changed.
As . . .
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