Mascot Madness: The Sad Tale of Clark the Cub

Adding a plush-costumed mascot to one of baseball’s most storied, if not successful franchises in 2014 is a risky endeavor in the world of public opinion.

The Chicago Cubs introduced “Clark the Cub” on Monday afternoon and it got raving reviews on Twitter. Most unprintable, but almost unanimously negative.

The Cubs painstakingly explained in a press release that Clark won’t be a roving, goofy mascot and would be used more for outreach events involving children.

The release noted, “You won’t find this bear shooting T-shirt guns, riding an ATV around the . . .

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Currently Founding Editor/Columnist at The Athletic Chicago. Jon was with TMR from 2003-15, including Executive Editor 2008-15.