Make Sure Your Cause Has a Purpose

Consumers today are bombarded with a never-ending stream of messages across dozens of marketing channels. When a “new” channel emerges and gains traction, it doesn’t take long for brands to migrate to that channel en masse.

The net result for brands? Standing out in a crowded consumer marketplace is incredibly difficult, while actually engaging with your target consumer has become nearly impossible.

Good news is smart brands always find ways to connect. One of the most powerful ways that brands are differentiating themselves right now is “cause” -- or better yet “purpose” -- marketing. Consumers are asking brands . . .

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Kevin Adler is the Founder and Chief Engagement Officer at Engage Marketing – a Chicago-based advisory that specializes in sponsorship, experiential, consumer promotions, word-of-mouth / influencer, content and cause strategy for consumer brands and properties.