TMR POV: Large Market Teams, Media Recycling When Fans Want Reinventing

Sports leagues, teams and media companies have historically been leading edge innovators. During a time when their fans need that sense of community and shared experience that underpins why sports matter so much, I believe most entities are failing miserably.

I understand the initial catch-your-breath moments of the impact of canceled live events and the triage necessary to assess contracts, business fallout and the business model fundamentals.

However, great companies adjust. Quickly. All you need to do is to look at Ken Dyson and how he’s cranking out ventilators when two weeks ago he was . . .

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Jay Sharman is CEO of TeamWorks Media, a digital media-focused company he co-founded in 2000 predicated on the notion that purpose-driven organizations have the power to change both the world and their bottom lines through a well-told story.