Industry Veteran Cautionary–But Positive–On Sports Business Post Coronavirus

A reminder to play the long game

The only certainty in the world today is that the “new normal" is uncertain.

There is angst for businesses big and small. What all the COVID-19 disruption means for sports, brands, teams, leagues, media companies is all very fluid and will be for some time.

However one executive, one who has been through both bull and bear markets--although not one like what we are seeing in these unprecedented times--has words of both caution and optimism for all those involved in the multi-billion dollar sports industry.

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