From the Publisher…
Welcome to our July TMR Insider! New fancentric content includes:
- Shawn Sullivan explains why Micro Is Good – For Measuring Fan Engagement
- Kevin Adler on Purposeful Cause Marketing
- Our exclusive Q&A with XFL Commissioner Oliver Luck
- A look at How the Chicago Red Stars Capitalized on USWNT’s World Cup Win
- TMR checks in with reports from…
- July Roster Moves
If you’re new to TMR, don’t forget to take a look back over our last issue, Jun 2019 (Vol 31, Issue 4), or any of our “comeback year” content from May 2019, Apr 2019 or Mar 2019!
Elsewhere at Team Marketing Report…
We continue to work to improve TMR for you every, single day to be the best sports business resource out there.
Is your company’s info all up-to-date in the SportsSponsor FactBook? We’re constantly adding and updating teams, brands, leagues, agencies and service company profiles. If you have any updates or additions, complete this form and we’ll get it in the FactBook STAT!
Have you put our TMR Fan Cost Index® archives to work yet? Earlier this month, we finished adding all NFL FCIs. That means you can search every year of NBA, NFL and MLB FCIs back to 1991! And don’t forget we added MLS with this season.
Never fear, puckheads — NHL FCIs are now up from their inception in 1994 through 2013. And in not too much longer, the NHL archive will finally be up-to-date as well.
Up next: all new 2019 NFL FCI in September, 2019-20 NHL FCI in October and 2019-20 NBA FCI in November!
We’ll keep grinding so you don’t have to — stop to enjoy some summer. And as always, stay fancentric!
Have a comment, correction, suggestion or submission? Never hesitate to let me know via TMR messaging @chris-hartweg from your TMR profile or click here to email me.