TMR Q&A Archives - Team Marketing Report

TMR Q&A: PBR Commissioner & CEO Sean Gleason on rodeo’s return (with Kid Rock), teams taking off and cowboy culture craze

TMR Editorial Staff — Tue, 02 Apr 2024 18:00:01 +0000

Based in Pueblo, Colo., PBR, for Professional Bull Riders, was formed in 1992 when nine-time World Champion Ty Murray and 19 of the world’s top rodeo stars came together, pooling together $1,000 each, to form their own breakaway organization, striving for mainstream attention for rodeo’s most popular discipline, bull riding. In 2007, Spire Capital Partners finalized a deal with PBR to acquire the interests of many of the retired founding riders and invest in the growth of the organization. Then in May 2015, Endeavor acquired PBR from Spire and other remaining PBR shareholders. Shortly thereafter, Sean Gleason, who had served … Continued

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TMR Q&A: American Association Commissioner Josh Schaub on league’s continued growth

TMR Editorial Staff — Wed, 06 Mar 2024 19:57:26 +0000

We are at the time of year where baseball warms the hearts, the minds and the pocketbooks of millions across North America with daily reports from Spring Training. Nothing brings hope and anticipation for a sports fan like the phrase “pitchers and catchers report today” — especially while the snow is falling and bone-chilling winds are howling on much of the continent. And while some may say MLB is outpricing consumers, the value add on the lower levels of professional baseball still rings true. MLB’s revamping and streamlining of business operations a few years ago was met with some consternation, … Continued

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TMR Q&A: Seat Club founder Cole Rubin on eliminating massive ticket fee markups

TMR Editorial Staff — Mon, 04 Mar 2024 16:04:11 +0000

If you ask most fans, especially those with families, they will probably say the biggest hindrance to going to more events together is the price. Sports and entertainment events are thriving, but ticket prices? A killer. Even more so are the fees that ticket companies put on top of what we think is the cost. It used to be there was a line about some local taxes, but those were typically included in the price, not added on top of the ticket’s face value. Fees today? Sometimes it appears that you pay as much in fees as you do for … Continued

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TMR Q&A: Harlem Globetrotters President Keith Dawkins on reshaping the “Globies”

TMR Editorial Staff — Wed, 21 Feb 2024 21:05:40 +0000

Coming out of NBA All-Star Weekend and into pitchers and catchers reporting, soon we’ll have the NFL Combine and a host of big events this summer, lead by the Paris Summer Games. Sometimes we forget about the constants, the touchstones in sports that are both iconic and lasting. One constant is the Harlem Globetrotters, a brand synonymous with basketball success and royalty since 1926, yet one not always top of mind for a younger, digital-savvy consumer. Well, that perception has been undergoing a change under the leadership of longtime media executive Keith Dawkins. Dawkins, who helped reimagine the Nickelodeon brand—launching … Continued

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TMR Q&A: Amy Lund, VP Integrated Marketing, E. &. J. Gallo Winery on NFL, Donna Kelce, Issa Rae partnerships

TMR Editorial Staff — Sat, 10 Feb 2024 00:37:56 +0000

Beer has always dominated NFL sponsorships and advertising, particularly around the Super Bowl. Starting two years ago, however, Modesto, Calif.-based E. & J. Gallo Winery struck a partnership with the NFL to become the league’s official wine partner, lead by for their Barefoot Wine brand. The world’s largest family-owned wine and spirits company boasts the No.1 selling wine and spirits brands in the U.S. – Barefoot Wine and High Noon – and this is not Gallo’s first major league sports sponsorship as the company has a number of other partnership deals including those with the NHL, UFC and MLP. To … Continued

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TMR Q&A: Kitman CEO Stephen Smith on driving Performance Intelligence

TMR Editorial Staff — Wed, 17 Jan 2024 18:04:08 +0000

The sports data performance space — aggregating and analyzing on- and off-field data to improve athletic performance — continues to explode. One of the most respected global companies in the data performance space is Kitman Labs, which has brought together and elevated elevated electronic medical records (EMR) and athlete management systems (AMS) to create a new category called “Performance Intelligence.” Kitman Labs powers “iP: The Intelligence Platform,” an advanced operating system used by many of the elite sports world’s largest and most innovative leagues, teams and regulatory bodies — from the NFL to MLS Next to the English Premier League … Continued

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TMR Q&A: Hydrow CMO Diana Cino on capitalizing on new film from George Clooney, “The Boys In The Boat”

TMR Editorial Staff — Tue, 19 Dec 2023 15:29:06 +0000

We all love a great sports drama, especially when it involves a real-life narrative that we may have known about, but only vaguely. Case in point is coming a week from today on Christmas Day, when “The Boys In The Boat,” the true story of the 1936 Olympic rowing team from the University of Washington that went on to win gold at the 1936 Berlin Olympics, hits the big screen, directed by George Clooney. For those who don’t know, the film is based on the bestseller by Daniel James Brown and stars Callum Murray, Joel Edgerton and Peter Guinness as … Continued

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TMR Q&A: Eli Velazquez from NBCUniversal Telemundo Enterprises on Growing Fútbol Americano’s Latino Fan Base

TMR Editorial Staff — Thu, 16 Nov 2023 18:12:40 +0000

With projections of 53 million Latino NFL fans in the U.S. by 2050, we asked Eli Velazquez, EVP, Sports, for NBCUniversal Telemundo Enterprises, to help us better understand the Latino sports fan, particularly around fútbol americano (American football), and how NBCUniversal and the network’s Spanish-language sports division, Telemundo Deportes, look to grow that fan base. Velazquez oversees all Telemundo Deportes sports production, programming, acquisitions, operations and content. He is also responsible for the management and execution of major Spanish-language event coverage, including FIFA World Cup properties, the Olympic Games, NFL Sunday Night Football, U.S. Soccer Federation matches, Premier League and … Continued

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TMR Q&A: NLL’s Kurt Hunzeker on Thinking Beyond the Box

TMR Editorial Staff — Tue, 14 Nov 2023 22:33:58 +0000

St. Louis native Kurt Hunzeker joined the National Lacrosse League in February 2023 as EVP, Commercial Operations, and immediately put his 20-plus years of sports marketing and fan engagement experience to work on growing fans of the league and the sport. Hunzeker was most recently VP, Minor League Baseball Operations at Major League Baseball, where came on board in 2021 and authored the initial five-year business strategy and activation plan for all 120 MiLB teams newly centralized business integrated within MLB. Prior to that, he was the President of the XFL‘s St. Louis Battlehawks, where in short order he helped … Continued

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TMR Q&A: Gotham FC President Mary Wittenberg Talks Being a Beacon for Women’s Soccer

TMR Editorial Staff — Fri, 03 Nov 2023 21:43:31 +0000

Mary Wittenberg, a Buffalo, N.Y. native and oldest of seven children, has always been a competitor, from cheering and gymnastics to basketball and dabbling in a season of soccer growing up. While attending Canisius College, Wittenberg was the coxswain for a championship men’s pair. Her senior year, she took up running which she immersed herself in during law school, eventually training alongside the University of Notre Dame men’s cross-country team. She entered – and won – the 1987 Marine Corps Marathon, qualifying her for the 1988 U.S. Women’s Olympic Marathon Trials. Unfortunately, knee surgery and a back ailment forced her to drop out … Continued

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