FTP: NHL FCI dataset is COMPLETE! Plus: Mariners flex; social issue QBs; and revenue ideas to combat shifting consumption
From the Publisher… So much great stuff going on at Team Marketing Report! Here’s a look at what’s up:...
02
Category: 2019-11 (Nov)
TMR POV with…Zach Leonsis
Winning With A Great Crossover How Esports and Gaming Tie Directly To Fan Affinity We are obviously in the...
National Lacrosse League on such a roll, they’re creating their own sponsors
You know things are going well with sponsorship sales when you convince a company to create a new category...
Mariners Flexing season tickets
What do you get when you ask fans what they want? Something a lot like the Seattle Mariners' new Flex Memberships apparently. "The last several years we have been constantly talking about where are season tickets going," explains Cory Carbary, VP, Ticket Sales & Service, for the Mariners. "We're always looking at what is next, what is better, how do we integrate new technology and improve season tickets?" The...
Athletes and artists are using their influence to “Quarterback” big social issues
Back on May 30th, I had the opportunity to attend “Athletes + Activisim,” an event hosted by The Atlantic,...
Plateauing gate revenues? Sponsorships to the rescue!
A few months ago I jotted some notes down about why gate revenues were declining at sporting events across the U.S. The conclusion is simple: anyone can have the "best seat in the house" by watching a game from the comfort of their home. And it's not just one...
ROSTER MOVES (Nov 2019)
Keeping track of staff moves and industry news for you all in one spot. Heads up that we add...
ROSTER MOVES (Oct 2019)
Keeping track of staff moves and industry news for you all in one spot. Heads up that we add...