FTP: Stronger Every Day

From the Publisher… Welcome to our June TMR Insider! Lots of fancentric and inclusive articles to read: TK Gore with a terrific look at Why sports is best enjoyed with human beings Jake Lenz with an out sports business professional’s take on Pride month Jim Andrews breaks down Outside influence: Five factors influencing sponsorship We report from Bears100 Celebration Weekend How SeatGeek’s research on female fans shaped their “We...

Outside Influence: Five Factors Impacting Sponsorship

Sponsorship professionals spend significant time examining what we, as a field, are doing correctly and incorrectly with the goal of continuous improvement. This is important of course, but we also must not lose sight of the external forces that can both propel or impede our efforts. Here are five...

ROSTER MOVES (June 2019)

Heads up that we add new Moves throughout the month, as they happen, so make sure you check back....