TMR Insider Archives - Team Marketing Report

TMR Q&A: PBR Commissioner & CEO Sean Gleason on rodeo’s return (with Kid Rock), teams taking off and cowboy culture craze

TMR Editorial Staff — Tue, 02 Apr 2024 18:00:01 +0000

Based in Pueblo, Colo., PBR, for Professional Bull Riders, was formed in 1992 when nine-time World Champion Ty Murray and 19 of the world’s top rodeo stars came together, pooling together $1,000 each, to form their own breakaway organization, striving for mainstream attention for rodeo’s most popular discipline, bull riding. In 2007, Spire Capital Partners finalized a deal with PBR to acquire the interests of many of the retired founding riders and invest in the growth of the organization. Then in May 2015, Endeavor acquired PBR from Spire and other remaining PBR shareholders. Shortly thereafter, Sean Gleason, who had served … Continued

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TMR Q&A: American Association Commissioner Josh Schaub on league’s continued growth

TMR Editorial Staff — Wed, 06 Mar 2024 19:57:26 +0000

We are at the time of year where baseball warms the hearts, the minds and the pocketbooks of millions across North America with daily reports from Spring Training. Nothing brings hope and anticipation for a sports fan like the phrase “pitchers and catchers report today” — especially while the snow is falling and bone-chilling winds are howling on much of the continent. And while some may say MLB is outpricing consumers, the value add on the lower levels of professional baseball still rings true. MLB’s revamping and streamlining of business operations a few years ago was met with some consternation, … Continued

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TMR Q&A: Seat Club founder Cole Rubin on eliminating massive ticket fee markups

TMR Editorial Staff — Mon, 04 Mar 2024 16:04:11 +0000

If you ask most fans, especially those with families, they will probably say the biggest hindrance to going to more events together is the price. Sports and entertainment events are thriving, but ticket prices? A killer. Even more so are the fees that ticket companies put on top of what we think is the cost. It used to be there was a line about some local taxes, but those were typically included in the price, not added on top of the ticket’s face value. Fees today? Sometimes it appears that you pay as much in fees as you do for … Continued

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TMR Q&A: Harlem Globetrotters President Keith Dawkins on reshaping the “Globies”

TMR Editorial Staff — Wed, 21 Feb 2024 21:05:40 +0000

Coming out of NBA All-Star Weekend and into pitchers and catchers reporting, soon we’ll have the NFL Combine and a host of big events this summer, lead by the Paris Summer Games. Sometimes we forget about the constants, the touchstones in sports that are both iconic and lasting. One constant is the Harlem Globetrotters, a brand synonymous with basketball success and royalty since 1926, yet one not always top of mind for a younger, digital-savvy consumer. Well, that perception has been undergoing a change under the leadership of longtime media executive Keith Dawkins. Dawkins, who helped reimagine the Nickelodeon brand—launching … Continued

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TMR Q&A: Amy Lund, VP Integrated Marketing, E. &. J. Gallo Winery on NFL, Donna Kelce, Issa Rae partnerships

TMR Editorial Staff — Sat, 10 Feb 2024 00:37:56 +0000

Beer has always dominated NFL sponsorships and advertising, particularly around the Super Bowl. Starting two years ago, however, Modesto, Calif.-based E. & J. Gallo Winery struck a partnership with the NFL to become the league’s official wine partner, lead by for their Barefoot Wine brand. The world’s largest family-owned wine and spirits company boasts the No.1 selling wine and spirits brands in the U.S. – Barefoot Wine and High Noon – and this is not Gallo’s first major league sports sponsorship as the company has a number of other partnership deals including those with the NHL, UFC and MLP. To … Continued

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My Cause, My Cleats Succeeds by Showcasing What Matters to Players

Darren Sudman — Wed, 31 Jan 2024 11:00:41 +0000

Most Americans do not closely follow or talk about sports. At least that’s what a recent survey conducted by the Pew Research Center found. I need to meet these Americans. What are these “non-fans” talking about? The three top excuses offered: “not interested” “it’s boring” “it’s all about the money” Someone needs to share this data with Taylor Swift. Once the world met Traylor – my name for the Taylor Swift-Travis Kelce version of Brangelina and Kimye – Travis Kelce’s jersey sales increased by almost 400 percent, and ticket prices for the Chiefs next game against the struggling Jets jumped … Continued

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TMR Q&A: Kitman CEO Stephen Smith on driving Performance Intelligence

TMR Editorial Staff — Wed, 17 Jan 2024 18:04:08 +0000

The sports data performance space — aggregating and analyzing on- and off-field data to improve athletic performance — continues to explode. One of the most respected global companies in the data performance space is Kitman Labs, which has brought together and elevated elevated electronic medical records (EMR) and athlete management systems (AMS) to create a new category called “Performance Intelligence.” Kitman Labs powers “iP: The Intelligence Platform,” an advanced operating system used by many of the elite sports world’s largest and most innovative leagues, teams and regulatory bodies — from the NFL to MLS Next to the English Premier League … Continued

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Team Marketing Ruminations—2023 NFL FCI now available!

Chris Hartweg — Wed, 20 Dec 2023 20:21:33 +0000

Sportsbiz news, notes and nuggets from TMR’s Publisher Hello Fancentric Friends: Hoping that your holidays are off to a great start and you and your loved ones are safe and healthy! We at Team Marketing Report have a little present for you: the 2023 National Football League Fan Cost Index®! VIP Members can go ahead and check out the entire Fan Cost Index database of 130+ FCIs all the way back to the very first one in 1991. And stay tuned because we have MLS coming out next, plus we are busy working on finalizing NBA and NHL FCIs as … Continued

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TMR Q&A: Hydrow CMO Diana Cino on capitalizing on new film from George Clooney, “The Boys In The Boat”

TMR Editorial Staff — Tue, 19 Dec 2023 15:29:06 +0000

We all love a great sports drama, especially when it involves a real-life narrative that we may have known about, but only vaguely. Case in point is coming a week from today on Christmas Day, when “The Boys In The Boat,” the true story of the 1936 Olympic rowing team from the University of Washington that went on to win gold at the 1936 Berlin Olympics, hits the big screen, directed by George Clooney. For those who don’t know, the film is based on the bestseller by Daniel James Brown and stars Callum Murray, Joel Edgerton and Peter Guinness as … Continued

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How are “great and powerful” leagues supporting CSR initiatives?

Darren Sudman — Wed, 13 Dec 2023 15:46:12 +0000

Do you remember the Wizard of Oz? Almost every character was convinced the Wizard was “great and powerful.” At the end, we discovered he was just a dude behind a curtain with some really good tech (for the 1930s). He did offer up some wisdom. He just failed to meet the hype or expectation. Much like the Wizard, professional sports leagues can seem “great and powerful,” especially when it comes to their corporate social responsibility (CSR) initiatives. They have three key ingredients for CSR success – celebrity, promotion and money. Hence, many of their actions are noticed, such as when … Continued

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