Team Marketing Ruminations—2023 NFL FCI now available!
Sportsbiz news, notes and nuggets from TMR’s Publisher Hello Fancentric Friends: Hoping that your holidays are off to a...
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Category: 2023-12 (Dec)
My Cause, My Cleats Succeeds by Showcasing What Matters to Players
Most Americans do not closely follow or talk about sports. At least that’s what a recent survey conducted by...
TMR Q&A: Hydrow CMO Diana Cino on capitalizing on new film from George Clooney, “The Boys In The Boat”
We all love a great sports drama, especially when it involves a real-life narrative that we may have known...
How are “great and powerful” leagues supporting CSR initiatives?
Do you remember the Wizard of Oz? Almost every character was convinced the Wizard was “great and powerful.” At the end, we discovered he was just a dude behind a curtain with some really good tech (for the 1930s). He did offer up some wisdom. He just failed to meet the hype or expectation. Much like the Wizard, professional sports leagues can seem “great and powerful,” especially when it...