TMR Q&A: SQWAD’s Nick Lawson on NFL Teams Missing Huge YouTube Opportunity

TMR spoke with Nick Lawson about a passion point of his: sports teams are missing out on no doubt opportunities on social media. Lawson is the co-founder of Portland, Ore.-based SQWAD, a digital sponsorship sales and activation company that works with numerous NFL clubs as well as teams across the NBA, WNBA, NHL, MLB, MLS and NCAA. A lightly edited account of our Q&A is below. Head here to...

TMR Q&A: As Army-Navy Dawns, USAA Adapts and Grows as a Brand

This weekend the eyes of the sports world will descend upon Met Life Stadium in New Jersey, as the annual Army-Navy Game, a.k.a. “America’s Game,” moves up the Jersey Turnpike from its customary home in Philadelphia, Pa., a pre-planned departure from the Philly tradition to help commemorate the 20th...