Sport Philanthropy Archives - Team Marketing Report

Inside The Sponsorship: Credit One Bank’s Deal With Raiders Includes A $100,000 Donation Kick For Two Non-Profits

Alan Snel — Thu, 27 Jan 2022 20:48:09 +0000

Originally published Jan 25, 2022, at LVSportsBiz.com. Thanks to Alan Snel and LVSportsBiz.com for sharing with us. Inside The Sponsorship: Credit One Bank’s Deal With Raiders Includes A $100,000 Donation Kick For Two Non-Profits The Las Vegas Raiders’ lanky placekicker was dispensing kicking tips to a pint-sized kid inside Allegiant Stadium, with the yellow field goal posts at the south end of the venue. “Give it a rip,” the NFL team’s Daniel Carlson told the tyke. “Let’s see what you’re made of.” The small youngster booted the football down toward the goal post and a small gathering of folks with … Continued

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Crypto Brands All-In on Sports Sponsorships

Chris Hartweg — Wed, 15 Dec 2021 01:32:37 +0000

Welcome to the new cash cow. In Summer 2018, sports teams, properties and media sales folks were all licking their chops for the influx of cash from a new source. When the U.S. Supreme Court struck down PASPA in May 2018, sports gambling was all the rage. A true sales lead no-brainer. Now who had “crypto” and “blockchain” alongside “sportsbook” in their Google Alerts? If you have your hand up, put it down. Everyone saw the sports wagering explosion coming, but fintech companies, particularly cryptocurrency exchanges, have inundated sports landscape even more quickly. In 2021, fintech spending is proof point … Continued

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Favre Saga Highlights Risks Athletes Face in Charitable Endeavors

Roy Kessel — Fri, 22 May 2020 11:00:52 +0000

You probably saw the news earlier this month about a Mississippi charity paying NFL Hall of Famer Brett Favre $1.1 million for speeches that he never actually delivered. While Favre quickly agreed to repay those amounts in installments, this scandal illustrates the challenges and risks athletes face in their charitable endeavors. Whether the entity is their own foundation or a different nonprofit run by others, athletes have three main types of risks as they get involved with nonprofits: Reputational risk Financial risk Legal risk 2/4 I have never received monies for obligations I didn’t meet. To reiterate Auditors White’s statement, … Continued

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Youth Sports Organizations Seeking Answers

Roy Kessel — Wed, 29 Apr 2020 16:26:27 +0000

Welcome to this week’s TMR Sports Philanthropy Spotlight…Today we look at sports-centric youth organizations with insights from Sports Philanthropy Network’s Roy Kessel. COVID-19 has wreaked havoc across the youth sport landscape. Many organizations are concerned about whether they will ever see participation return to its prior level. Sports organizations across the country are asking the question about whether parents and children will be eager to return to team sports. As in-person contact has been all but eliminated, organizations have struggled to pivot their service delivery models to provide virtual programming to a population that frequently lacks the computer equipment and … Continued

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NFL Draft Leads Latest Creative Philanthropic Efforts

Roy Kessel — Thu, 23 Apr 2020 15:25:09 +0000

Welcome to this week’s TMR Sports Philanthropy Spotlight…Today we look at sports-centric philanthropies getting creative around COVID-19 pandemic efforts with insights from Sports Philanthropy Network’s Roy Kessel. As the first big “live” sporting event since the COVID-19 crisis began, tonight’s NFL Draft is expected to garner some of the largest ratings in history. People stuck at home thirsting for live action are eager for the Draft to quench their thirst. Handed the sports world’s undivided attention, this spotlight has created some unique opportunities for organizations to expand their fundraising efforts. As expected, the NFL leads the way with its “Draft-A-Thon.” … Continued

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Sports Nonprofits Fight to Adapt to New Normal

Roy Kessel — Wed, 15 Apr 2020 10:00:34 +0000

Welcome to TMR’s Sports Philanthropy Spotlight…Today we look at–what else?–coronavirus and adapting to the challenges it presents for sports-centric philanthropy with insights from Sports Philanthropy Network’s Roy Kessel. As we enter week five of the national coronavirus lockdown, like all organizations, sports nonprofits are struggling to figure out how to adapt to the new normal. Nonprofits are trying to work through their operational, program delivery and communication issues. A large number of sports-focused organizations face further challenges as a result of the inability to gather in groups. Fortunately, the sports nonprofit landscape is developing strategies to react to the crisis. … Continued

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Unfinished Business: 5 Insights When Your Athletic Season is Sidelined by a Pandemic

Christine — Sun, 29 Mar 2020 14:46:25 +0000

EDITOR’S NOTE: We recently received the below piece from Sidelined USA and TMR member Christine Pinalto that may not strictly be sports business, but we believe it is our business to always look out members of the TMR Community. Please know that if you–or anyone you know–are struggling, there are always people who will listen and lend a hand (or ear). This article first appeared on Sidelined USA’s Resources blog. The unimaginable has happened and athletics have come to an unexpected and abrupt halt for the season. It’s fair to say that student-athletes find themselves in a state of shock … Continued

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#PowerofSports: Kevin Martinez, ESPN’s VP, Corporate Citizenship

TMR Editorial Staff — Wed, 12 Jun 2019 20:30:54 +0000

EDITOR'S NOTE: Sport relies heavily on community - communities of fans, teammates, mentors, etc. Growing sport and building a passionate fan base includes working with all types of people. That connection of sport + human + passion can be powerful. We in sports business have a responsibility to give back because the #PowerofSports is incredible when we help keep it pointed in the right direction. Each TMR Insider, we shine the spotlight on successful examples of that power at work. In April, we looked at Sensory . . . To read the most recent two months of TMR Insider™ news … Continued

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#PowerofSports Q&A: Megan Bartlett, We Coach

TMR Editorial Staff — Tue, 28 May 2019 17:00:40 +0000

EDITOR'S NOTE: Sport relies heavily on community - communities of fans, teammates, mentors, etc. Growing sport and building a passionate fan base includes working with all types of people. That connection of sport + human + passion can be powerful. We in sports business have a responsibility to give back because the #PowerofSports is incredible when we help keep it pointed in the right direction. Last month, we looked at Sensory Inclusiveness and the amazing work Kulture City . . . To read the most recent two months of TMR Insider™ news and insights, simply register for FREE Rookie membership. … Continued

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