The New York Giants and New York Jets have struggled to land a naming-rights deal for the shared stadium the two teams will occupy starting in 2010.

But the Giants recently inked a 15-year naming-rights deal with Timex Group USA for their new on-site training and practice facility. That new facility will be called the Timex Performance Center and will come with plenty of perks for the watch company.

The training facility will host the annual Timex Multisport Team Training Camp, which will create an opportunity to share insight amongst the most accomplished professional athletes and professional football players. In a press conference, John Mara, CEO and President of the Giants, said that extra advantage helped make the naming-rights deal a no-brainer.

“We have an opportunity here to not only harness that knowledge for our mutual benefit, but through the TIMEX Multi Sport Team Program we have agreed to share that knowledge with athletes around the world,” Mara said. “When we conceived of building this complex, we had two main goals. One was to build a training center that would give our players and our organization everything we need to be successful. And two, it was to find a first-class partner who’s product or service had relevance to perform in sports, fitness and training. We believe we have accomplished both of these goals.”

Timex will have a major presence on the team’s radio broadcasts, video-board advertising in the stadium, Giants.com, the “Giants GameDay” TV show on WNBC, and within the Giants’ health and fitness magazine called “Giants Health Monitor.” Home game timeouts will be known as “Timex Timeouts.” Before games, tailgaters will see 16 digital clocks throughout the parking lot ticking off the “Timex countdown to kickoff.”

Needless to say, Giants fans will be sick of the word “Timex” by 2011.

But all of that is just a small part of the Giants’ reported $35-$40 million deal with Timex. Giants players will wear Timex watches, pedometers and heart monitors. They will also have the chance to download their workouts onto computers using the Timex “Data Xchanger USB.”

“Timex shares our core principles and attributes of loyalty to our customers and striving to be the best that we can be in our respective fields,” Mara said. “Both of our companies have deep roots here in the New York/New Jersey/Connecticut metropolitan area. We share a deep sense of commitment to our community and we both have an unwavering commitment to corporate social responsibility. All of those factors help to forge our relationship. We believe that a partnership between a professional sports team and a brand whose products track and measure an athlete’s training is a first of its kind.”