teammarketing.com - Short Hops http://teammarketing.com/ Infinity Site Manager en-us Wed, 16 Jun 2010 12:41:00 http://teammarketing.com/blog/index.html?article_id=105 In a wave of modernity that includes a new Toyota sign, a macaroni sculpture ad outside the park and a new, spacious players' lounge, the Chicago Cubs have also added recorded music to their in-game experience. I have responded with a group of selections culled from my iPhone. Wed, 7 Apr 2010 09:24:00 http://teammarketing.com/blog/index.html?article_id=104 MLB tickets up 1.5 percent, smallest increase in FCI history. Overall FCI falls 0.7 in 2010 survey *UPDATED* Sun, 28 Mar 2010 23:07:00 http://teammarketing.com/blog/index.html?article_id=103 The 2010 Major League Baseball Fan Cost Index survey is now available. Wed, 20 Jan 2010 14:26:00 http://teammarketing.com/blog/index.html?article_id=102 Chicago White Sox games will start one minute earlier this year. Convenience store chain 7-Eleven chose not to renew its three-year deal with the White Sox, which called for every weeknight home game to start at 7:11 p.m. The widely-publicized deal was struck in October 2006 and started with the 2007 season, moving start times back four minutes. Mon, 7 Dec 2009 06:57:00 http://teammarketing.com/blog/index.html?article_id=101 Team Marketing Report’s exclusive survey compiled ticket and concession prices for 45 Minor League and Independent baseball teams to compile the 2009 Minor League Baseball Fan Cost Index. Mon, 7 Dec 2009 06:53:00 http://teammarketing.com/blog/index.html?article_id=100 According to an early review of the numbers, Team Marketing Report figures the Cubs' average ticket price will increase from $47.75 to about $52.57, a 10.1 percent increase that matches last season's 10 percent jump. Fri, 30 Oct 2009 13:11:00 http://teammarketing.com/blog/index.html?article_id=99 BIG DIPPER: NBA prices fall for first time in eight years, second time in FCI history Average ticket price down 2.8 percent to $48.90; FCI falls 1.4 percent to $289.54 Tue, 6 Oct 2009 15:38:00 http://teammarketing.com/blog/index.html?article_id=98 EDITED, 10/8: Hockey fans won’t be shelling out more money for National Hockey League games this season. Prices remained relatively flat in the annual NHL Fan Cost Index, with the average general ticket just 0.3 percent higher this season at $51.41. Mon, 21 Sep 2009 09:25:00 http://teammarketing.com/blog/index.html?article_id=97 Wiffleball is a child’s game played in the backyard, right? Not so fast. That old-fashioned belief is long gone and the Cincinnati Reds are helping the game hit the mainstream again this summer. Wed, 9 Sep 2009 15:53:00 http://teammarketing.com/blog/index.html?article_id=96 Steady as she goes: NFL prices facing tough times Tickets to National Football League games climbed a bit for the 2009 season, thanks to a pricey new stadium in Arlington, Texas. The average ticket to a NFL game rose 3.9 percent to $74.99, according to Team Marketing Report’s exclusive survey. Mon, 31 Aug 2009 10:27:00 http://teammarketing.com/blog/index.html?article_id=95 The next big thing in minor league baseball could be (drum roll, please) helicopters. Two minor league teams – the Midwest League’s Quad City River Bandits and the Northern League’s Joliet JackHammers – used helicopters to draw in fans and make some unique memories. Mon, 24 Aug 2009 13:19:00 http://teammarketing.com/blog/index.html?article_id=94 It might seem like the Boston Red Sox bring in enough money during games. But the team is also trying to rake in money on off days by making Fenway Park a viable destination for weddings. Mon, 17 Aug 2009 12:14:00 http://teammarketing.com/blog/index.html?article_id=93 NASCAR isn’t exactly the greenest sport out there. But the Pocono Raceway in Pennsylvania is constructing the world’s largest solar energy project at a sports facility, a three-megawatt solar farm that will power all the track’s energy needs and even support the local energy grid. Mon, 10 Aug 2009 12:48:00 http://teammarketing.com/blog/index.html?article_id=92 Professional sports teams “going green” is nothing revolutionary, but the Detroit Tigers threw a unique twist on the popular environmental message during a late July homestand. Mon, 3 Aug 2009 08:26:00 http://teammarketing.com/blog/index.html?article_id=91 In an attempt to boost attendance, the Cleveland Indians sold beer for just five cents on June 4, 1974. Needless to say, Nickel Beer Night went down in infamy. Mon, 27 Jul 2009 10:35:00 http://teammarketing.com/blog/index.html?article_id=90 The Chicago Bulls were second in the NBA in average attendance last year, so they’re not exactly struggling. But in this economy, the team is still thinking of creative ways to make buying season tickets easier for fans. A new partnership with Split Season Tickets, a company that allows fans to share season tickets, should help the Bulls and a slew of other professional teams do just that. The partnership was announced to season ticket holders on July 7 and to the general public on July 13. Mon, 20 Jul 2009 12:50:00 http://teammarketing.com/blog/index.html?article_id=89 Professional sports teams are slowly taking over our lives as fans (not to say that’s a bad thing). Need proof? Look no further than the Utah Jazz’s involvement with interactive advertising company Biap, and cable and satellite TV providers, to establish the first ever TV widget focused on a pro sports team. Mon, 13 Jul 2009 09:50:00 http://teammarketing.com/blog/index.html?article_id=88 Mannywood has been dismantled. But don’t worry, people, another Major League Baseball team has unveiled a new branded section for you. On June 16, the Baltimore Orioles announced that they would be taking a page from the Dodgers’ book, branding the bleachers in right-centerfield “2110 Eutaw Street.” Mon, 6 Jul 2009 10:31:00 http://teammarketing.com/blog/index.html?article_id=87   Facebook, MySpace, Twitter. They’ve all played a role in changing how sports teams market their brands to fans. The next big thing in interactive digital marketing might be from Brand Thunder LLC, a company based out of Columbus, Ohio, whose main product is a custom branded Firefox browser. Mon, 22 Jun 2009 11:56:00 http://teammarketing.com/blog/index.html?article_id=86 The New York Giants and New York Jets have struggled to land a naming-rights deal for the shared stadium the two teams will occupy starting in 2010.