BEARY CHILL ... In Northern California, April baseball games are a tough sell. To draw more fans to early-season games, the Single-A Lancaster JetHawks established the “Polar Bear Club,” which holds around 1,000 fans. For the team’s 14 April home games, fans were able to buy a special ticket package to sit in two areas – one down the third baseline and one down the first baseline. The JetHawks placed space heaters behind the seats, blowing a constant stream of heat on the fans. For a discounted price of $120, JetHawks fans could buy a seat into the club, which also qualified them for a free cup of hot chocolate, a hot dog, a branded blanket and a membership card. The team prorated the price of tickets for season ticket holders that wished to join the club. Assistant General Manager Derek Sharp said the idea was the result of the team’s new ownership group, which is based out of Los Angeles. “Pretty much every game in April was cold last year,” Sharp said. “(Our ownership group) came up with this idea to increase awareness of ticket sales and take advantage of how chilly it is in the month of April. We wanted to try something new and add something different, get some of those folks that are hesitant to come out on a cold night.”