Cryptic billboards popped up around Chicago this spring. The billboards were filled haphazardly with food and drinks, from candy to snack chips to drinks.

Over the next few weeks, pieces were removed to show the ampm brand and the tag line: “Too Much Good Stuff.” Ampm, a West Coast subsidiary brand of BP America, is expanding into the Chicago and Atlanta markets and is using baseball as a way to ingratiate itself in its new markets. Ampm has had relationships with teams in its West Coast markets for years, so this extension is a seamless one.