The New York Giants and New York Jets have struggled to land a naming-rights deal for the shared stadium the two teams will occupy starting in 2010.

In a world where teams encourage fans to come up with their own promotions (Class A Quad Cities River Bandits) or become a small part of the ownership group (MLS Seattle Sounders), the new professional baseball team in Normal, Ill., continued a familiar promotion by allowing fans to vote on the team’s name. While the process was fraught with controversy, the winning name seems like a perfect fit.